TEACHING AND WORKSHOPS

Flower of the Palo Verde.

conduct workshops running from 2 hours to 2 days about business practices for creative entrepreneurs, often focusing on photographic careers.  The workshops are based on a 15-week class I originated and taught at Pasadena City College in Southern California, Professional Practices for Photographers.

Other workshops cover basic digital workflow and architectural photography.

Being on the Los Angeles and national boards of ASMP (American Society of Media Photographers) has put me in contact with an amazingly wide range of photographers – students to pros – helping me understand what it takes to survive as a professional.

Recent workshops include the 2015 Palm Springs Photo Festival, all-day workshops in Los Angeles, San Diego, Salt Lake City, and Northern California in 2015 and 2016.  I was on a panel on contracts at Art Center College of Design in Pasadena as part of the Bold Workshops in 2014, was a member of a panel on creative careers at Los Angeles Mission College in 2014, and was a guest lecturer for MFA students at the New York Film Academy in 2015.

Upcoming Creative Career Workshop

Next up is an all-day workshop for photographers on Saturday, January 14.  The workshop is sponsored by three organizations: the ASMP Los Angeles, the Lucie Foundation through their Month Of Photography (MOPLA), and by the Los Angeles Center of Photography (LACP), where the workshop is taking place.   There will be breaks – including lunch, which is provided – and coffee all day.  I mean, there is no reason to suffer while you learn.

This particular workshop has been designed to be inexpensive (or free!) to attend through the generosity of the three main sponsors and the support of two more: Dripbook and Yodelist.

Register and find out more, here: https://www.eventbrite.com/e/what-it-takes-building-a-creative-career-tickets-30397360323


A Little Background

In addition to being a full-time professional photographer, my experiences, for many years, on the Los Angeles and national boards of ASMP (American Society of Media Photographers) has put me in contact with an remarkably wide range of photographers – students to pros – who have helped me understand what it takes to survive as a professional.  Click ABOUT in the menu to learn more about me.

Here is a description of the workshop, including all the kinds of resources I give away and link to:
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WHAT IT TAKES: Building (And Maintaining) A Creative Career

There is no mystery to understanding the process of becoming a creative entrepreneur, from starting out to working professional.

We’ll cover business basics: proposals and contracts, negotiating, SEO, copyright, insurance, social media, and marketing — with special emphasis on websites. We touch on technical issues such as computer health, color management, and digital workflow in order to speed up your work, keep it safe, and keep you sane.

Every specialty has its own requirements, and we’ll break them down to four main types: commercial, editorial, retail, and fine art.

One of the most important things we talk about is learning how clients think, because if you don’t know what they need, you can’t give them what they want. You’ll learn how to do research on the clients you want to have the career you desire.

Everyone who attends gets pages of resources, including links to free and paid software, useful blogs and websites, continuing learning, and business books and publications.  You also get a set of documents such as sample contracts and spreadsheets.

Here’s a few specifics:

MARKETING
Developing letterheads, business cards and logos; writing cover letters and developing a resume or CV. Promotional materials such as portfolios, email newsletters, postcards, and leave-behinds. What goes into a marketing plan.

WEBSITES
Design, production, hosting, best-practices, SEO, and registering URLs. Easier now than ever.

SOCIAL MEDIA
Blogging and social media marketing. How to use social media to get noticed by potential clients, as a way to be part of a community, and as a learning tool.

LEGAL ISSUES
Estimates and proposals, contracts, and invoicing; negotiating and pricing; model and property releases; copyright issues and the value of registering your work; how to register copyright (not that bad!); taxes, accounting, and spreadsheets; insurance; intellectual property law; registering a DBA (Doing Business As), and business plans.

DIGITAL WORKFLOW
Maintaining the quality and safety of your files, and spend less time doing it.  Metadata, and how it protects you legally and makes your work-life easier; backup strategies for your data and computer systems; color management (not that bad, either!), and basic computer and hard drive health.

AFFILIATED TRADES
Curators, stylists, producers, digital techs, assistants (including digital); editors and art buyers, reps and consultants, graphic design, illustration, and motion and video.

FINDING WORK
Researching employers and clients, assisting, continuing training, academic careers, industry cultures, and gallery and commercial representation.

In the daily working life of a creative entrepreneur every aspect links to – and supports – everything you do. My job is to help make those links work to sustain a successful career, whatever kind of career you want.

Contact me if you would like to schedule a workshop or class.