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WHAT IT TAKES
Building and Maintaining a Photo Career
with Barry Schwartz

November 2, 2024 10 AM – 5 PM
Blue Sky Gallery in Portland, OR.
Co-produced by ASMP Oregon.

Pricing and negotiating, copyright, contracts, insurance, releases.

Marketing online: social media, newsletters, websites and SEO, community.

Marketing IRL: leave-behinds, portfolio reviews, networking, mailers.

How to find clients and how they can find you: methods and sources.

Soft skills: understanding how clients think and communicating what you offer.

Video: How to price and license – and when it’s work-for-hire. Post-production.

Different specialties and how they (and you) can work together: fine art, editorial, commercial,
and retail photography.

Art school, graduate degrees, continuing education.

AI: why you’re more valuable than an algorithm, and how you’re already using it.

Drones: FAA certification to fly legally and what that means, how to charge.

Nearby trades: assistants, stylists, DITs, curators, gallerists, photo editors and photo buyers.

Digital Workflow: color and data management, printing, and metadata, all designed to speed
your work, keep it safe, and keep you sane and your clients happy.

Everyone gets a 28-page resource guide, including free and paid software and way, way more,
Free template contracts, releases, spreadsheets for taxes, and more.

Barry has taught this workshop for ten years, based on his 16-week college classes:
Professional Business Practices For Photographers.

Light breakfast in the morning. Lunch will be provided. COFFEE and TEA ALL DAY!

Learn more about what is covered: https://barryschwartznotbarryschwartz.com
Barry’s professional website: https://barryschwartzphoto.com

10 AM to 5 PM. Doors open at 9 AM.
Blue Sky Gallery: 122 NW 8th Ave., Portland 97209

Cost: $40 for Blue Sky and ASMP Members, $50 non members

Register here: https://www.blueskygallery.org/programs-events/11/02/2024/what-it-takes-workshop

A Two-Part Interview With…Me

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I was recently interviewed by Alan Blakely, the director of AIAP (Association of Independent Architectural Photographers), where I am a member.

Interview with Barry Schwartz about photography and teaching business practices.

Part One is about my career and how I got here, with lots of photos and stories.

Part Two is about teaching business practices for photographers, something I’ve done for over 10 years in college classes, workshops, and webinars. I show some of the same slides I use when I teach, and Alan and I bat ideas back and forth about marketing, contracts, people skills, finding clients, metadata, and like that.

You may – or may not – be relieved to know we never talk about cameras or lenses!

Part 1 – https://www.youtube.com/watch?v=c19xmRQTR3I

Part 2 – https://www.youtube.com/watch?v=b1Ru71Mj2U0

BUSINESS OF PHOTOGRAPHY WORKSHOP – OCTOBER 29.

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I am conducting an all-day, in-person workshop, sponsored by the ASMP L.A. chapter and LACP (Los Angeles Center of Photography) in Los Angeles.

Workshop is based on my 16-week college class, Professional Business Practices For Photographers.

Pricing and negotiating, copyright, industry cultures, contracts, insurance, releases, and art school.

Marketing: Social media, newsletters, blogs, mailers, websites, and SEO.

How to research clients and how to make it easier for clients to find you.

AI is on every creator’s mind these days, and while it’s not a settled topic, it must be addressed.

Soft skills are critical: understanding how clients think, what they expect from different specialties, and communicating what you have to offer.

Digital workflow is central to professional careers, so we cover color and data management, printing, metadata, all to speed your work, keep it safe and keep you sane.

Everyone gets 28 pages of resources, including links to free and paid software, books, and websites. Also, template contracts, releases, spreadsheets for taxes, and more.

There will be a light breakfast before the workshop, and lunch will be provided. Coffee ALL DAY!

Register here:
https://www.asmp.org/losangeles/event/what-it-takes-building-and-maintaining-a-photographic-career/