My interview with ShoutOut LA

I was recently asked for an email interview by Shoutout LA and to submit a few photos to illustrate. That interview came out today:

Meet Barry Schwartz: Photographer, educator, writer.

Marketing Webinar December 12

Next Saturday, December 12, 10 AM – 11:30 AM
LACP – Los Angeles Center Of Photography

Basic marketing principles: what applies to photographers – and what does not
Online and social media marketing
Marketing using paper
Being a brand means being yourself
Websites: what buyers want to see
How clients look for photographers
SEO is easier than you might think
How to: identify clients, find their contacts, and approach them after you do
Crucial importance of people skills
Everything is marketing: email formats, proposals, even clothes
Participants who request them will receive a folder of sample contracts and other documents

Next Saturday, September 19, 10 AM – 11:30 AM
LACP – Los Angeles Center Of Photography

Telephone and email strategies
What to have prepared before you’re even contacted
What you need to produce a bid, how not to feel small, how to behave after the project is over.
Crucial importance of people skills
Paperwork, marketing materials, social media, and personal presentation matter.
How to research both the client and the project to prepare a better bid.

Participants who request them will receive a folder of sample contracts and other documents.